LET'S SEE IF YOU CAN SAY YES TO ALL 3 QUESTIONS BELOW...
Google AdWords can help you accomplish all three objectives.
Let’s take a look at each one and see what’s possible for your business.
Most people think online success is “Showing up on the top of Google” but visibility does not = success.
This is why every business needs a Search Engine Strategy. The truth is, online visibility is just the beginning. In order to find lasting success you must be able to attract the right audience and then convert web traffic into opportunities.
If you’re currently running paid traffic on ANY platform – your business needs specific landing pages for each product or service being marketed.
These are the elements needed on your landing pages if you’re currently using Google Adwords:
CONTENT & KEYWORDS
Landing pages need content that educates your audience about your product or service – not just “buy now” buttons. Nothing wrong with making sales, but landing pages must contain content that in and of itself is able to help your audience. We also recommend using the keywords you’re bidding on – but this cannot be overdone. No keyword stuffing. It must be a natural part of the content on the page.
If someone inputs their email address to get more information about a service / product – you MUST have a pre-made follow up email sequence. Follow-up emails keep your service or product on your audience’s minds, establish your reputation, and provide content that is valuable. Sales must be nurtured. Your nurture sequence will allow you to do this.
Your landing pages must have a singular focus. Don’t crowd it with other offers and products / services. One page – One Focus.
CALL TO ACTION
The purpose of a web page is to motivate someone to take an action – like make a phone call or fill out a form. Your landing page must specifically ask for this action.
If your business is not using Remarketing – you must start. TODAY! Remarketing allows your business to “follow” your website visitors across the internet and show them ads.
You cannot expect someone to start spending money on your business without first developing TRUST in your business.
This is why your relationship must begin with a small offer. It doesn’t have to be free products or discounted products, but it must be something small. A first step.
If you're thinking about getting started with AdWords, fill out our brief form below and let’s schedule a complimentary 30 minute AdWords analysis.
Get started by telling us a little bit about your business.
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