Facebook Advertising Service

The Power of Facebook Ads

Facebook is popular, of course, but that alone isn’t enough to make the platform valuable to businesses and other organizations of any size from any industry. So what is it about Facebook that means it’s just as useful for those marketing intangible goods as it is for retailers?

Here’s just a snapshot of why it’s so powerful:  

  • It isn’t just popular, it’s also thoroughly engaging. More than 75% of its total users are actively checking the platform daily. 
  • Facebook also has a wealth of information on its users that stretch far beyond basic demographics. Interests and behaviors are just the tip of the iceberg, and while it doesn’t provide that information to you, it does use all that information to hone its targeting and ad delivery.
  • Fortunately, it also recognizes that it plays a critical role for all kinds of businesses, and thus has made it easy to run a campaign on any type of budget. Whether you want to supplement an extensive campaign on traditional media or you’re just starting to market your new business, for as little as $5 per day, you can run a campaign that reaches qualified leads. 
  • Facebook Ads let you run different types of campaigns with various objectives, as well. If you want to focus on building awareness, you can essentially send out a digital flier that blankets an area of the exact customers you need. If you want to focus on conversions, it will tailor delivery to do more than just build traffic — it will work toward the specific conversion event you want to grow.
  • Facebook provides a myriad of ad formats and regularly updates its offerings to be more efficient and engaging. Use images, words, and high quality video to generate sales or leads — video is especially powerful, and one of the most engaging formats on every platform. Leverage the carousel ads to use a mix of options, or add your catalog to promote specific products.
  • Facebook Ads let you run different types of campaigns with various objectives, as well. If you want to focus on building awareness, you can essentially send out a digital flier that blankets an area of the exact customers you need. If you want to focus on conversions, it will tailor delivery to do more than just build traffic — it will work toward the specific conversion event you want to grow. 
  • Facebook provides a myriad of ad formats and regularly updates its offerings to be more efficient and engaging. Use images, words, and high quality video to generate sales or leads — video is especially powerful, and one of the most engaging formats on every platform. Leverage the carousel ads to use a mix of options, or add your catalog to promote specific products. 
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What You Need To Get Started and Generate Leads

Whether you’ve used Facebook Ads before or not, there’s a few things you need in place in order to use Facebook Ads effectively. 

  • Identify your target market. That means you need to know the demographics of the people you want to reach. Remember that Facebook can develop Lookalike Audiences based on your client lists.  
  • Identify the products and services you want to advertise. Be as specific as possible, especially if they align with specific audience segments. Remember that Facebook can use catalog data.  
  • Identify the business goals you want to achieve with your advertising. Advertising just to advertise is a waste of your marketing budget. Have a clear idea of the results you want, and it will make choosing ad objectives easier.  
  • Have a landing page (or landing pages) in place. Your Facebook Ads will need a web page to direct to. Make it one that clearly provides what the user is looking for. Be sure to include a clear call to action that makes it easy for them to convert.  


Are You Considering Facebook Ads for Your Business?

Remember that you don’t have to be in this alone. Contact us today for a quick consultation and analysis of your needs and goals for help learning how Facebook Advertising can support your business.  


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